IEC & Media Advocacy

CRIDOC believes that information is power. We believe that a developed society is an informed society. There can never be a meaningful development without a meaningful information exchange system. 


We therefore believe that the media play a very vital role in as far as facilitating information exchange, among NGOs and other stakeholders, is concerned.


We believe by giving the media the necessary support, such as training them on child rights issues, will motivate them to write more and effectively on the subject.


However, training alone is not enough. We need to empower the media by giving them full access to the information (and other resources) on the subject. 


It is observed that one of the reasons the media have not been able to cover child rights issues as analytically as possible is because they have not been able to access the resources necessary for professional and ethical coverage. 

Information, Education & Communication (IEC) Strategies

CRIDOC combines strategies, approaches and methods of producing, pretesting, and implementing Information, Education and Communication (IEC) that enable individuals, families, groups, organisations and communities to play active roles in achieving, protecting and sustaining the development and rights of children/youth.


In addition, CRIDOC has identified the use of the website as one of the contemporary IEC strategies of advocacy and information sharing in the modern age. The website is aimed at keeping the Malawian populace abreast with the current trends in child or youth development globally.  

Key Activities under IEC & Media Advocacy

Training on Child Reporting

In August 2011, CRIDOC co-facilitated a training workshop of journalists with the Malawi Chapter of the Media Institute of Southern Africa (MISA) and REPSSI, on Child Reporting. The training was held in Mount Soche Hotel, in Blantyre. 

Video/TV Advocacy for Empowerment of Scavenging Youths

In 2009, CRIDOC signed a Memorandum of Understanding (MOU) with the National Youth Council of Malawi (NYCOM) to document a two-year project which the council was implementing targeting young people who scavenge around the two major dumping sites in Blantyre and Lilongwe. CRIDOC documented the issues through production of radio and TV programmes which were aired on MBC Radio 1 and TVM respectively, as well as production of news features for print media published both locally and beyond. 

IEC Strategy Development on Child Labour Project

On 5th December 2008, CRIDOC also facilitated a workshop for an IEC Taskforce team, to develop key IEC messages as part of an overall IEC strategy development process for a child labour project which was being implemented by Centre for Youth and Children’s Affairs (CEYCA), in partnership with Malawi Congress of Trade Union (MCTU).